How We Judge Links

What Makes a Good Backlink? 

Our 4-Dimensional Checking Process



First, we put sites through our filters, tossing away insecure, socially irresponsible, reputation-damaging, and dangerous sites by assessing:



Once we’ve discarded shady sites, we hone in on the sites’ metrics. 

For instance: 



We’re not nearly done yet. Our experts go over the site’s recent performance to identify suspicious and healthy trends:


Manual Checks

Software can only do so much. Our team manually reviews all the selected sites to ensure they’re trustworthy, value-intensive, and high-quality.

Frequently Asked Questions

We’d love to help. You can simply schedule a meeting with us for a free no-obligation consultation. 

We have invested time and effort into maintaining relationships with the sites we place our content on. We outreached to them, struck a deal, and delivered content that was beneficial to them and our clients alike. The list continuously grows as we find out more sites and develop partnerships with them. 

Nope. We work with sites that have rules, quality control, and structure to their operation, and we make sure to provide them with content that naturally fits in. So, we can only place a link if it’s highly relevant and acceptable to them, and our writers make sure it is. 

No problem! Just let us know which ones, alongside your reasons for disliking them. We’ll review them and find ones more suitable for your needs. 

We have a team of skilled and trained writers with impeccable command and writing skills. They assess the placement site and your site and whip up pieces that resonate with both parties.

To ensure consistency and speed across the board, we do not accept client writings. However, you can add specific notes that you want our writers to keep in mind.

We make sure to tailor our content to the requirements of the placement site and your site, so having you review midway can cause confusion and delays. You’ll see the content right before you check out, and you can suggest any edits you like. 

Rest assured, if you don’t like the content we post, we’ll provide a replacement free of charge.

We’ll review the reason for rejection and either fix it or find you a better link-building opportunity. Don’t worry; we don’t pass over conflicts to our clients and deal with them ourselves. 

Yes, you can. We’ll help you choose a high-quality anchor that adds SEO value to your site, is acceptable for the placement site, and doesn’t appear spammy or misleading. 

Didn’t Understand a Word There?

It’s okay. Let us elaborate

If you want to rank high on search engines (like Google) when someone types in a product that you sell, Google needs to trust you. And Google will trust you when other established websites mention you and link to your site – giving you backlinks. 

Now, getting links from any Tom, Dick, and Harry out there is easy. There was a time when more sites linking to your domain ranked you high. But with search engine algorithms getting more sophisticated than ever before, you must focus on quality instead of quantity. And securing quality backlinks is hard. That’s where we come in.  

First, let us give you a simple rundown of the jargon above. 

What Makes a Good Backlink? 

Judging the quality of a backlink and its impact on rankings is a little techy, but here’s a simplified explanation:

Domain Authority (DA)

One of the most prominent metrics of a website is its Domain Authority (DA) – a metric by Moz that shows how well a site will rank on search engines. So, websites with high DA are well-established and have a high quality in the eyes of search engines. 

But what’s a good DA?

  • DA less than 20 isn’t all that impressive.
  • DA between 20 and 40 is satisfactory.
  • DA between 40 and 70 is desirable.
  • DA above 70 is excellent.

Now, websites with high DA don’t just give anyone backlinks. Your outreach has to be perfectly tailored to demonstrate how you are trustworthy and that your content is remarkable within your niche. 

We know you’re busy focusing on the core aspects of your business. Let us handle this for you. 

Domain Authority (DR)

The strength of a website’s backlink profile is shown by its Domain Rating (DR) – a metric by Ahrefs. So, websites with a high DR have a high DA too. 

DR takes into account the source domains as well as linking domains. So a website with DR-20 that links to five other domains will affect your rankings more than a website with DR-90 that links to thousands of other domains.

DR also considers the strength of other websites’ backlink profiles, neatly giving every website a slot on a 1-100 scale. 


Citation Flow (CF) and Trust Flow (TF) are two metrics that show you the quantity and quality of the backlinks pointing to a website. Citation considers the number of times the domain has been referred to, and Trust shows the quality of those referrals.

We’re interested in the ratio of quality over quantity: TF/CF. 

In general, you’ll find all websites have a greater quantity (CF) of backlinks than quality (TF). We pick websites where TF/CF is around 0.7 or greater, showing that more than 70% of links pass the quality check. 

Traffic Quality

A mere quantitative check hardly suffices: you must dig for the truth behind the numbers. In terms of a website’s visitors, it means zooming in on the sources of the said traffic. 

To get good link juice, you must choose websites with sufficient organic traffic. For example, we do not reach out to websites with less than 1000 visitors per month.

Traffic can be spammy and bot-generated too, and that harms your backlink profile. We know all this is hard to assess, and that’s why it’s best to let SEO experts like us take over. 

Traffic Trends 

Trends in the number of visitors can tell us a lot about a website. For instance, if a website’s traffic shows a significant decrease over a year, it shows that the site may be losing its footing, and a backlink from it won’t be of much use. Similarly, repeated wild and extreme fluctuations in traffic can depict the activity of bots or other shady tactics some websites use. 

You need to be on websites that show naturally increasing traffic assuring you that they’re invested in keeping their rankings high and their link-juice fresh for other websites to benefit from.

And although backlinks don’t usually generate leads, the more the website’s traffic, the greater the chances of readers visiting your page to check your services out. 

Topical and Locational Relevance

If you’re a plumber based in the US, securing a Nigerian food website’s link won’t do you much favors. 

Search engine algorithms place a lot of weight on the relevance of outbound links. So, you must stay topically relevant and ensure that you only invest in securing backlinks from sites that write about your niche. 

Location is similarly relevant. It’s best to opt for sites whose domain and traffic are majorly based in your country.

Content Quality 

Content is key to a website’s quality, and assessing it is time-consuming. 

From making sure there is no mention of adult content and drugs to ensuring that the text isn’t unnatural, robotic, and full of keywords, there’s a lot to do. The ratio of paid posts to organic posts and ensuring the site is focused on its categories are also crucial. 

And some websites just slam their visitors with a thousand ads (often inappropriate), showing a lack of user-centricity and quality checks. Our Shade-Check filters such websites out right from the beginning. 

Ready to Boost Your Online Visibility With Ethical Backlink Acquisition? Contact Us!



Ready to boost your online visiblity?

Let us take care of ethical backlink acquisition for you

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