Link Building for E-Commerce Websites: Best Practices and Tips

In this digital age, competition is fierce, and businesses need to enhance their online presence, increase organic traffic, and boost sales. Here, link building can play a vital role in the success of your e-commerce website. 

Link building is a proven strategy that can help businesses stand out by enhancing their search engine rankings, driving targeted traffic, and building brand authority. In this article, we will delve into the best practices and tips for effective link-building in the context of e-commerce websites.

Table of Contents

Understanding Link Building

Link building involves acquiring links from external sources to your e-commerce website. These links can be categorized into internal, external, and backlinks. 

Internal links connect different pages within your website, while external links connect your website to other websites. Backlinks, or inbound links, are links from other websites that direct traffic to your site. 

Search engines, like Google, evaluate these links to determine your website’s relevance, authority, and trustworthiness.

Key Benefits of Link Building for E-commerce Websites

Link building offers several key benefits for e-commerce websites. By actively seeking and earning high-quality backlinks, you can improve your search engine rankings, drive targeted traffic to your website, build brand authority and credibility, and increase referral traffic and sales. 

Incorporating effective link-building strategies into your overall marketing plan can be a game-changer for your e-commerce business, helping you achieve long-term growth and success. Here’s how it helps:

1. Improving Search Engine Rankings

One of the most significant advantages of link building is its impact on search engine optimization (SEO) efforts. When reputable websites link to your e-commerce site, search engines perceive it as an indication of credit. These incoming links serve as signals to search engines that your website is trustworthy and valuable. As a result, your website’s ranking in search engine results pages (SERPs) can improve. 

When your website appears higher in search results, it becomes more visible to potential customers. This increased visibility can lead to a higher click-through rate, ultimately driving more organic traffic to your e-commerce website.

2. Driving Targeted Traffic to the Website

Link building allows you to attract relevant traffic to your e-commerce website. When your website is linked from reputable sources within your industry, users who visit those sources are more likely to click on the link and land on your website. This targeted traffic has a higher potential for conversion since users who arrive at your website through reputable referrals are already interested in the products or services you offer. 

By leveraging link-building strategies effectively, you can drive qualified traffic to your e-commerce site, increasing the chances of turning those visitors into paying customers.

3. Building Brand Authority and Credibility

Earning backlinks from authoritative websites within your industry helps establish your brand as a trusted and credible source. When your website is associated with reputable platforms, users encountering your brand perceive it as reliable and trustworthy.

The accumulation of high-quality backlinks from authoritative sources strengthens your brand authority and credibility. This enhanced brand reputation can have a profound impact on customer trust, loyalty, and brand perception. Customers are more likely to trust and make purchases from businesses they perceive as credible and reputable, which ultimately translates into increased sales and revenue.

4. Increasing Referral Traffic and Sales

Strategically placing backlinks on influential websites can generate significant referral traffic to your e-commerce site. When users follow these links and land on your website, they are already inclined to explore your offerings further, potentially leading to a purchase.

Increased referral traffic from quality backlinks can significantly boost your sales and revenue. These incoming visitors are more likely to convert into paying customers due to their pre-existing interest in your industry or niche. By leveraging the power of link building, you can tap into new customer bases and expand your business’s reach.

Link-Building Strategies for E-commerce Websites

Link Building for your e-commerce website can help you generate exponential rewards. We understand that now you may be wondering how can you actually build links for your website. Here are some of the most common link-building strategies:

On-Page Optimization for Link Building

To maximize the impact of your link-building efforts, implementing on-page optimization strategies is the first step. Here are some key techniques:

1. Optimizing Product Pages for Internal Linking

In order to optimize your product pages, you must ensure that your product pages are adequately interlinked within your website. Using relevant anchor text and strategically linking to related products or categories helps you improve the user experience and provide easy navigation. And most importantly, it allows search engines to crawl and index your website more effectively.

2. Creating High-Quality and Relevant Content

Developing valuable content that resonates with your target audience is essential for attracting backlinks. When you create informative articles, guides, and product descriptions that address your customers’ needs and provide solutions, other websites are more likely to link to your content as a valuable resource. 

So, you must focus on producing high-quality, shareable content like guides, tutorials, research, statistics, etc., that establishes your expertise and encourages others to reference and link back to your website. 

Remember, you’re an expert in your niche, so you know more about it than your average reader. Leverage this advantage to create content.

3. Implementing Proper URL Structure

Optimizing your URL structure is crucial for both user experience and search engine visibility.

You have to ensure your URLs are clean, concise, and descriptive, reflecting the content of the page. A well-structured URL makes it easier for search engines to understand the context and relevance of your page’s content. And concise URLs are more memorable and provide visitors with a clear idea of what to expect when clicking on the link.

You can view our article on URL optimization here.

4. Optimizing Anchor Text for Internal Links

Anchor text plays a vital role in both internal and external linking. When creating internal links, use descriptive and keyword-rich anchor text that accurately reflects the content of the linked page. This helps search engines understand the relevance and context of the linked pages, improving the overall user experience. 

In general, you must avoid generic anchor text like “click here” and instead use specific and relevant keywords that provide clear context and enhance the usability of your website. However, search engines penalize excessive anchor text manipulation, so add in a healthy mix of generic keywords, too. 

Off-Page Optimization for Link Building

To maximize the effectiveness of your link-building efforts, implementing off-page optimization strategies is crucial. Here are some key techniques:

1. Guest Blogging and Contributor Opportunities

Identifying reputable websites and blogs in your industry that accept guest posts is a valuable strategy. By contributing high-quality and informative articles to these platforms, you can incorporate links back to your e-commerce site. 

Guest blogging allows you to tap into the existing audience of these websites, increasing your brand exposure and earning valuable backlinks. This approach not only helps drive traffic to your website but also establishes your expertise and credibility within your industry. And you gain backlinks that further help with SEO. 

2. Building Relationships With Influencers and Bloggers

Establishing mutually beneficial relationships with influencers and bloggers in your niche can significantly impact your link-building efforts. 

Collaborating on content creation, product reviews, or sponsored posts that include links to your e-commerce website can be a powerful way to generate valuable backlinks. Influencers and bloggers often have a loyal following, and their endorsement can drive significant traffic to your website. Leveraging their influence and reputation can lead to increased brand visibility, customer trust, and, ultimately, more backlinks.

3. Social Media Marketing for Link Acquisition

Social media platforms offer excellent opportunities for link acquisition. 

Sharing your high-quality content on social media and actively engaging with your audience can encourage social sharing and engagement. When users find your content valuable, they are more likely to share it with their networks, leading to natural backlinks. 

Additionally, social media platforms themselves can serve as a source of backlinks, as users may link to your e-commerce site in their social media posts or profiles. 

4. Submitting to Relevant Web Directories

Submitting your e-commerce website to reputable web directories and industry-specific directories can provide another avenue for acquiring valuable backlinks. 

These directories serve as curated lists of websites categorized by industry or topic. By submitting your website to relevant directories, you can increase your website’s visibility and accessibility to users who visit these directories. This strategy not only helps generate backlinks but also enhances your website’s credibility and authority in the eyes of search engines. However, beware of spammy sites, as toxic backlinks can harm your SEO.

We’ll discuss link-building in more detail in the next section.

Building High-Quality Backlinks

To establish a strong backlink profile, it’s essential to employ effective strategies for earning and managing backlinks. Here are some key approaches:

1. Earning Backlinks Through Content Creation

A key strategy for building high-quality backlinks is to focus on creating exceptional content that others in your industry will want to link to. 

Invest in developing resources, guides, infographics, or research-based content that provides unique insights and value to your target audience. When you produce high-quality content that stands out from the crowd, it naturally attracts backlinks from authoritative websites. 

These websites recognize the value of your content and are more likely to reference and link back to it, enhancing your website’s visibility and authority.

2. Outreach and Link-Building Campaigns

Another effective method for building backlinks is through outreach and link-building campaigns.

Identify relevant websites and blogs that could potentially link to your e-commerce site and reach out to them with personalized outreach emails. In your outreach, highlight the value of your content or products and explain how linking to your website would benefit their audience. Personalized and targeted outreach efforts can significantly increase your chances of securing valuable backlinks from authoritative sources. 

You can find a detailed guide on outreach here

3. Leveraging User-Generated Content for Links

Encouraging user-generated content, such as product reviews, testimonials, or customer stories, can also be a valuable strategy for building backlinks. 

When customers share their experiences on their websites or social media platforms, they often include links to the e-commerce site they purchased from. So, you must actively encourage and facilitate user-generated content and monitor these opportunities to leverage them for earning valuable backlinks. Engage with your customers and provide incentives for them to share their experiences and link back to your website. 

4. Monitoring and Removing Toxic Backlinks

Regularly monitoring your backlink profile is crucial to maintaining a healthy link profile. 

It allows you to identify any toxic or spammy backlinks that could potentially harm your website’s reputation and search engine rankings. Utilize Google Search Console or third-party SEO tools to analyze your backlinks and identify any harmful links.

If you come across toxic backlinks, take appropriate action by disavowing them. Disavowing toxic backlinks signals to search engines that you do not endorse or want any association with those links, protecting your website’s credibility and authority.

Link Building through E-Commerce Partnerships

In addition to the previously mentioned strategies, leveraging e-commerce partnerships can be a powerful way to build high-quality backlinks. Through these, you can tap into new audiences, expand your reach, and earn valuable backlinks. 

Collaborating with complementary businesses, exploring joint promotions, and engaging with influencers not only strengthen your backlink profile but also increase brand visibility and authority. Building strong partnerships within your industry is an effective strategy for enhancing your link-building efforts and driving long-term success for your e-commerce business.

Here are some effective approaches:

1. Collaborating With Complementary Businesses

Identify businesses in related but non-competing niches and explore opportunities for collaboration. Jointly creating content, co-hosting events, or cross-promoting products/services can help you tap into each other’s audiences and earn valuable backlinks. 

This collaboration not only expands your reach but also strengthens your backlink profile by attracting links from trusted sources.

2. Joint Promotions and Cross-Linking Opportunities

Partner with other e-commerce websites to run joint promotions, bundle products, or offer exclusive discounts. Cross-linking between your websites can drive traffic and attract valuable backlinks. 

For instance, if you own a car rental service, you can collaborate with hotels! Cars are usually rented by individuals new to a city, and they often look for good places to stay; the partnership can earn both parties revenue as well as backlinks. This mutually beneficial partnership allows you to leverage each other’s customer bases and increase brand exposure, leading to improved visibility and enhanced backlink acquisition.

3. Influencer Collaborations and Product Reviews

Engaging with influencers in your industry can yield significant backlink opportunities. 

Offer them your products for review or endorsement, and in return, they often share their experiences on their websites or social media platforms, providing valuable backlinks and exposure for your e-commerce site.

Influencers have dedicated followers who trust their recommendations, making their endorsement a powerful way to earn backlinks and drive targeted traffic to your website.

Link Building Tools and Resources

SEO tools for link analysis and monitoring provide valuable insights into your backlink profile, while content research and ideation tools help you create compelling and link-worthy content. Let’s discuss a few:

1. SEO Tools for Link Analysis and Monitoring

Tools like Ahrefs, Moz, SEMrush, or Majestic provide robust features for link analysis and monitoring. These tools allow you to analyze your backlink profile, track new backlinks, and gain insights into your competitors’ link-building strategies. 

Understanding the quality and quantity of your backlinks can help you identify areas for improvement and make informed decisions to strengthen your link profile. Additionally, such tools offer valuable metrics such as domain authority, anchor text analysis, and link toxicity checks, aiding in efficient backlink management.

2. Content Research and Ideation Tools

Content research and ideation are crucial for creating link-worthy content. Tools like BuzzSumo or Google Trends help you identify popular topics and keywords in your industry. These provide valuable data on what topics and formats are most likely to generate interest and engagement within your industry.

Analyzing trending content, social media shares, and search volume, can lead you to discover subjects that resonate with your target audience. And incorporating these insights into your content creation strategy will then allow you to produce valuable and shareable content that attracts backlinks from authoritative sources. 

3. Outreach and Relationship Management Tools

Streamlining your outreach efforts can save time and increase your success rate. 

Tools like Pitchbox or BuzzStream provide functionalities for managing outreach campaigns, tracking responses, and nurturing relationships with potential link-building partners. These tools offer features such as personalized email templates, automated follow-ups, and contact management. 

Leveraging these tools can scale your outreach efforts while maintaining a personalized approach, leading to more fruitful collaborations and link-building opportunities.

4. Link-Building Communities and Forums

Join online communities and forums dedicated to SEO and link building. Platforms like Reddit’s r/SEO or Moz’s Q&A forum will provide you with opportunities to engage with experts and fellow practitioners in the field. 

Participating in these communities can help you gain insights, exchange ideas, and stay up-to-date with the latest trends and strategies in link building. And you can seek advice, ask questions, and share experiences, all of which can provide valuable resources and perspectives to improve your link-building efforts.

By leveraging the power of these link-building tools and resources, you can enhance your overall strategy and achieve better results.

Measuring the Success of Link Building

Link-building strategies and tools can help you, but it is also necessary to measure their success time-to-time through the following techniques: 

1. Tracking Key Metrics

Monitor critical metrics like organic traffic, search engine rankings, and conversions to measure the impact of your link-building efforts. Tools like Google Analytics and Google Search Console will provide you with valuable data on website performance and traffic sources.

2. Analyzing the Quality of Backlinks

Evaluate the quality of your backlinks by assessing domain authority, relevance, and trustworthiness. Tools like Ahrefs or Moz’s Domain Authority can help you analyze and understand the quality of your backlink profile.

3. Evaluating the Impact on Sales and Revenue

Assess the impact of link building on your e-commerce website’s sales and revenue. Compare the performance of periods with active link-building campaigns to periods without them to gauge the effectiveness of your efforts.

4. Using Google Analytics and Other Tools for Insights

Leverage tools like Google Analytics to gain insights into user behavior, referral traffic, and conversions. Analyze the data to understand how link-building efforts contribute to the overall success of your e-commerce website.

Common Link-Building Mistakes to Avoid

There are some common link-building mistakes that most e-commerce businesses make at the start. We don’t want you to be one of them. Here are some common mistakes you need to avoid to ensure that your link-building attempts are successful and generate massive results:

1. Focusing Solely on Quantity Over Quality

Avoid pursuing a large quantity of low-quality backlinks, as search engines can penalize your site for doing so. Gone are the days when more backlinks gave you better backlinks. Instead, now you must focus on acquiring high-quality backlinks from reputable sources. 

Quality backlinks have a more significant impact on your website’s authority and rankings.

2. Ignoring the Relevance of Linking Domains

Ensure the websites linking to your e-commerce site are relevant to your industry or niche. Backlinks from relevant domains carry more weight and credibility.

3. Using Unethical or Black-Hat Link-Building Techniques

Avoid engaging in unethical practices such as buying links, participating in link schemes, or using automated link-building tools. These practices can lead to severe penalties from search engines and damage your website’s reputation. Stick to ethical backlink acquisition.

4. Neglecting to Diversify Anchor Text

Diversify your anchor text using keywords, branded terms, and natural language. Over-optimizing anchor text with exact match keywords can trigger search engine penalties.


Link building is a vital component of successful e-commerce websites. 

By implementing effective link-building strategies, e-commerce businesses can improve search engine rankings, drive targeted traffic, build brand authority, and increase sales. From on-page optimization to off-page strategies, leveraging high-quality backlinks and e-commerce partnerships, and utilizing various tools and resources, link building can yield substantial benefits for e-commerce websites.

For professional assistance, visit our website today and let us take care of link-building for your e-commerce website.  

Frequently Asked Questions (FAQs)

1. What is the role of link building in SEO? 

Link building is crucial in SEO by improving a website’s authority, visibility, and rankings. It involves acquiring external links from reputable sources, which signal to search engines that your website is trustworthy and relevant.

2. How long does it take to see results from link-building efforts? 

The timeframe for seeing results from link-building efforts can vary depending on various factors, such as the competitiveness of your industry, the quality of your content, and the authority of the websites linking to you. It takes time for search engines to recognize and evaluate new backlinks. Patience and a long-term approach are key to seeing the full impact of link building.

3. Are all backlinks equally valuable? 

No, not all backlinks are equally valuable. The quality of backlinks depends on factors like the authority and relevance of the linking domain, the link’s context, and the source’s trustworthiness. High-quality backlinks from authoritative and relevant websites have a more significant impact on your website’s SEO.

4. Can I build links for my e-commerce website on my own? 

Yes, you can build links for your e-commerce website on your own. It requires proactive outreach, valuable content creation, and relationships with industry influencers and bloggers. However, link building can be time-consuming, and seeking assistance from professionals or agencies specializing in SEO and link building may be beneficial.

5. How do I identify toxic backlinks and remove them? 

You can use tools like Google Search Console, Ahrefs, or Moz to identify toxic backlinks. These tools provide insights into your backlink profile and can flag potentially harmful links. Toxic backlinks often come from spammy or low-quality websites. Once identified, you can use the disavow tool in Google Search Console to request search engines to ignore those links and prevent them from negatively impacting your website’s SEO.

6. Should I focus on building links from high-authority websites only? 

While links from high-authority websites are valuable, having a diverse backlink profile is essential. 

Building links from various sources, including niche-specific websites, industry directories, influencers, and relevant blogs, can provide a more natural and comprehensive link profile. Aim for a healthy balance between high-authority links and other relevant sources to create a robust link-building strategy.

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